Winning advertising techniques for small businesses
A small business may not have a lot of money with which to advertise. Yet despite this, you can still reach a lot of your target audience if you are creative. There are many different things you can do to advertise that will get you out there without consuming a lot of money.
Sponsor a contest
One way to get people to know you is to sponsor some sort of contest. You could have a drawing or something else where people will come in to sign up for the contest. You could advertise this contest with small ads, signs or flyers. This may be something unusual that can motivate people. You can make the prize whatever you want and it will depend on your business and the amount of money that you want to spend.
Put out a coupon
A coupon in your advertisements may help draw people into your business. A lot of people love to feel that they are getting good deals. If you have some sort of store, then it might be worth it to put a coupon for a free item or for something that is such a good deal that you might lose money on that one particular thing, but it will be made up for by people buying other items. You could also advertise a particularly great sale.
Post signs in different businesses where your target customers might frequent
It might not cost anything to put up some fliers on some bulletin boards or in different offices. Some places might have some sort of reciprocal agreement on this. Posting signs costs very little and can generate more customers.
Give out flyers
You can personally give them out or place them on people’s cars or homes (if allowed by law). Again, just paper would not cost that much, and you may get some new customers that way.
Sponsor some sort of local or community event
Many community events are always looking for sponsors. In exchange for donating some money, you might get some free advertising. In addition, some of the community fairs may even let businesses have booths. This may be another great way that you can advertise your business. People might also get a good impression of you if you are doing some sponsorship activities. This might also be advantageous with your taxes.
Depending on the money you have, you could also consider an advertisement in your local paper, a radio advertisement or a small television spot.
Source: http://www.helium.com/items/1773713-winning-advertising-techniques-for-small-businesses
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